YouTube Fitness Sponsorships: Every Brand and Creator

25brands

70creators

Fitness brands are active YouTube sponsors. 25 fitness companies sponsor a combined 70 YouTube creators, with Gymshark (21 creators), Whoop (7 creators), MacroFactor (6 creators), Hypershell (4 creators), Avaron (4 creators) leading the category.

Gymshark

21 creators

Gymshark sponsors 21 YouTube creators including Jesse James West (9.4M), Behzinga (4.9M), Will Tennyson (4.9M), and 18 more. View full roster →

1Jesse James West

9.4Mfitness

2Behzinga

4.9Mentertainment

3Will Tennyson

4.9Mfitness

4Stan Browney

4.8Mfitness

5Chris Bumstead

4.6Mfitness

6Sam Sulek

4.5Mfitness

7Chris Williamson

4.2Meducation

8LeanBeefPatty

3.0Mfitness

+13 more →

Whoop

7 creators

Whoop sponsors 7 YouTube creators including Isaiah Photo (10.2M), Steve-O (7.0M), JackSucksAtLife (4.6M), and 4 more. View full roster →

1Isaiah Photo

10.2Mentertainment

2Steve-O

7.0Mentertainment

3JackSucksAtLife

4.6Mentertainment

4Chris Williamson

4.2Meducation

5Mike Thurston

1.6Mfitness

6AskSebby

316Keducation

7Louis Armstrong

74K

MacroFactor

6 creators

MacroFactor sponsors 6 YouTube creators including Jesse James West (9.4M), Jeff Nippard (8.4M), Will Tennyson (4.9M), and 3 more. View full roster →

1Jesse James West

9.4Mfitness

2Jeff Nippard

8.4Mfitness

3Will Tennyson

4.9Mfitness

4Magnus Midtbø

3.4Msports

5Jesse Enkamp

1.5Msports

6Dr. Milo Wolf

125Kfitness

Hypershell

4 creators

Hypershell sponsors 4 YouTube creators including Isaiah Photo (10.2M), Max Fosh (4.9M), Tyler Stalman (580K), and 1 more. View full roster →

1Isaiah Photo

10.2Mentertainment

2Max Fosh

4.9Mentertainment

3Tyler Stalman

580Ktechnology

4The Athlete Special

141K

Avaron

4 creators

Avaron sponsors 4 YouTube creators including BroScienceLife (2.5M), Chris Stuckmann (2.0M), TheTimTracker (925K), and 1 more. View full roster →

1BroScienceLife

2.5Mfitness

2Chris Stuckmann

2.0Mentertainment

3TheTimTracker

925Klifestyle

4Camber Fitness

8Kfitness

Versa Gripps

3 creators

Versa Gripps sponsors 3 YouTube creators including Mike Israetel (3.9M), Cooper Mitchell (671K), OG podcast (22K). View full roster →

Speediance

3 creators

Speediance sponsors 3 YouTube creators including Linus Sebastian (16.8M), Magnus Midtbø (3.4M), The Dutch Giant (643K). View full roster →

Fat Gripz

2 creators

Fat Gripz sponsors 2 YouTube creators including JayCutlerTV (1.2M), joedefranco (102K). View full roster →

Freak Athlete

2 creators

Freak Athlete sponsors 2 YouTube creators including Cooper Mitchell (671K), Alexander Bromley (305K). View full roster →

Boostcamp

2 creators

Boostcamp sponsors 2 YouTube creators including Geoffrey Verity Schofield (190K), Bald Omni-Man (84K). View full roster →

Hydro Jug

2 creators

Hydro Jug sponsors 2 YouTube creators including Jaclyn Hill (5.4M), Whitney Simmons (2.3M). View full roster →

Hydrow

2 creators

Hydrow sponsors 2 YouTube creators including Bill Burr (1.1M), Joey Diaz (1.1M). View full roster →

BC Strength

2 creators

BC Strength sponsors 2 YouTube creators including Cooper Mitchell (671K), Bret Contreras Glute Guy (528K). View full roster →

KABUKI

2 creators

KABUKI sponsors 2 YouTube creators including Cooper Mitchell (671K), Zeru Desu (ゼル) (79K). View full roster →

Kabuki Strength

2 creators

Kabuki Strength sponsors 2 YouTube creators including Mike O'Hearn (1.2M), Cooper Mitchell (671K). View full roster →

Bells of Steel

2 creators

Bells of Steel sponsors 2 YouTube creators including Cooper Mitchell (671K), Bald Omni-Man (84K). View full roster →

Peloton

2 creators

Peloton sponsors 2 YouTube creators including Kali Muscle (4.0M), OpenAI (1.9M). View full roster →

Planet Fitness

2 creators

Planet Fitness sponsors 2 YouTube creators including ItsGoodBurgerEd (823K), Snarp (556K). View full roster →

Rogue Fitness

2 creators

Rogue Fitness sponsors 2 YouTube creators including Hafthor Bjornsson (1.0M), Cooper Mitchell (671K). View full roster →

RP Hypertrophy

2 creators

RP Hypertrophy sponsors 2 YouTube creators including Mike Israetel (3.9M), Katina Eats Kilos (1.1M). View full roster →

Runna

2 creators

Runna sponsors 2 YouTube creators including Russ Cook (279K), Anna Archer (182K). View full roster →

Trainwell

2 creators

Trainwell sponsors 2 YouTube creators including WheezyWaiter (1.2M), Nikki Blackketter (675K). View full roster →

elitefts.com

2 creators

elitefts.com sponsors 2 YouTube creators including Iron Culture Podcast (26K), elitefts (2K). View full roster →

Echelon

2 creators

Echelon sponsors 2 YouTube creators including Brandon Herrera (4.2M), The Fat Electrician (2.2M). View full roster →

Evolution Athletics

2 creators

Evolution Athletics sponsors 2 YouTube creators including SHAWSTRENGTH (2.3M), Nick Best (100K). View full roster →

Multi-brand creators

These creators are sponsored by two or more fitness brands simultaneously, making them the most sought-after partners in the category.

Cooper Mitchell

BC Strength, Bells of Steel, Dialed Motion, Eleiko, Force USA, Freak Athlete, Fringe Sport, Giant Lifting, GoRuck, Hammer Strength, Ironmaster, KABUKI, Kabuki Strength, MX Select, NuoBell, PowerBlock, Prime Fitness, REP Fitness, Rogue Fitness, Sorinex, Squat Harness, Surplus Strength, Temple of Gainz, Tib Bar Guy, Torque Fitness, Versa Gripps, X3 Bar

27 brands671K

Magnus Midtbø

Bouldering Project, MacroFactor, Mag Dust, Speediance

4 brands3.4M

Jujimufu

BattlingRopes, Body Mind Fit, Stretch Long, Titan Fitness

4 brands1.6M

MattDoesFitness

Bulldog Gear, Gymshark, The Ice Bath Company

3 brands2.4M

Isaiah Photo

Hypershell, Whoop

2 brands10.2M

Jesse James West

Gymshark, MacroFactor

2 brands9.4M

Behzinga

Gymshark, Strava

2 brands4.9M

Will Tennyson

Gymshark, MacroFactor

2 brands4.9M

Chris Williamson

Gymshark, Whoop

2 brands4.2M

Mike Israetel

RP Hypertrophy, Versa Gripps

2 brands3.9M

Whitney Simmons

Gymshark, Hydro Jug

2 brands2.3M

David Laid

Gymshark, Power Rack Strength

2 brands2.2M

JayCutlerTV

Fat Gripz, Gold's Gym

2 brands1.2M

Hafthor Bjornsson

Rogue Fitness, Strength System

2 brands1.0M

The Dutch Giant

Speediance, Speediance Gym Monster 2

2 brands643K

Mitchell Hooper

Airwaav, Lift Heavy Be Kind

2 brands455K

Alexander Bromley

Base Strength AI, Freak Athlete

2 brands305K

Bald Omni-Man

Bells of Steel, Boostcamp

2 brands84K

Camber Fitness

Avaron, Harder Than Last Time

2 brands8K

Methodology

Creatomap extracts sponsorship data from YouTube videos using AI. The pipeline continuously crawls new videos, identifying brand mentions, discount codes, and sponsored segments. Data is updated daily.