Benefit Cosmetics

Beauty

10 creators

26.6M total reach

237 competitors

Updated 2026-03-17

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Benefit Cosmetics sponsors 10 YouTube creators including Jamie Genevieve (979K), Smokey Glow (403K), Kandee Johnson (3.6M), Lisa Eldridge (2.1M), Kennedy Walsh (1.8M). Their creator roster spans beauty, entertainment, lifestyle categories. Benefit Cosmetics shares creators with HUDA BEAUTY, Fenty Beauty, Dior, and 234 other brands.

Competitor Overlap (237)

Most overlapA–Z

HUDA BEAUTY

4 shared creatorsCompare

Fenty Beauty

4 shared creatorsCompare

Dior

4 shared creatorsCompare

Sephora

4 shared creatorsCompare

Anastasia Beverly Hills

3 shared creatorsCompare

Show 10 moreShow all 237

Potential fits (15)

Benefit Cosmetics doesn't sponsor these creators yet, but their current sponsors mention them

Ariana Grande

mentioned by Kennedy Walsh, Natalie Wynn +1

Kylie Jenner

mentioned by GLAMZILLA, Smokey Glow +1

Taylor Swift

mentioned by Kennedy Walsh & Natalie Wynn

Katy Perry

mentioned by Kennedy Walsh & Natalie Wynn

James Charles

mentioned by Natalie Wynn & Smokey Glow

Show 10 more

Sponsored Creators (10)

beauty6entertainment2lifestyle1news1

BiggestMost videosA–Z

Zoella

@zoella280390

10.4M1 vidDec 2017

Salish Matter

@salishmatter

4.0M1 vidAug 2023 – Feb 2025

Kandee Johnson

@kandeejohnson

3.6M2 vidsOct 2018 – Nov 2018

Lisa Eldridge

@lisaeldridge

2.1M1 vidDec 2025

Natalie Wynn

@contrapoints

1.9M1 vidAug 2018

Kennedy Walsh

@kennedywalsh

1.8M1 vidSep 2024

GLAMZILLA

@glamzilla

1.0M1 vidFeb 2026

Jamie Genevieve

@jamiegenevieve

979K11 vidsMay 2023 – Dec 2023

Cherry Dollface

@thecherrydollface

445K1 vidMar 2026

Smokey Glow

@smokey_glow

403K3 vidsMar 2026