Old Spice

Beauty

4 creators

45.4M total reach

37 competitors

Updated 2026-02-17

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Old Spice sponsors 4 YouTube creators including Gianuba (726K), Zane Hijazi (3.4M), Jesser (39.6M), Jake Rasmussen (1.7M). Their creator roster spans entertainment, sports categories. Old Spice shares creators with Arby's, AT&T, Best Fiends, and 34 other brands.

Competitor Overlap (37)

Most overlapA–Z

Arby's

1 shared creatorCompare

AT&T

1 shared creatorCompare

Best Fiends

1 shared creatorCompare

Best Fiends STARS

1 shared creatorCompare

Blue Apron

1 shared creatorCompare

Show 10 moreShow all 37

Potential fits (15)

Old Spice doesn't sponsor these creators yet, but their current sponsors mention them

Taylor Swift

mentioned by Zane Hijazi

Nick DiGiovanni

mentioned by Jesser

Charlie Puth

mentioned by Zane Hijazi

Gordon Ramsay

mentioned by Jesser

Airrack

mentioned by Jesser

Show 10 more

Sponsored Creators (4)

entertainment1sports1

Jesser

@jesser

39.6M1 vidFeb 2026

Zane Hijazi

@zanehijazi

3.4M1 vidJun 2019

Jake Rasmussen

@jakeras

1.7M1 vidFeb 2026

Gianuba

@gianuba

726K1 vidDec 2024