Walmart

Creator Categories

This brand sponsors creators across these categories

Sponsored Creators (8)

TheEllenShow@theellenshow

38.0M subs1 videosMar 2026

Preston@prestonyt

31.8M subs1 videosFeb 2026

Moriah Elizabeth@moriahelizabeth

10.7M subs2 videosJan 2026

Joel Haver@joel-haver

2.1M subs1 videosDec 2024

Vivian Tu@yourrichbff

1.2M subs2 videosMar 2026

Vinnie Hacker@vinniehacker1702

602K subs1 videosJan 2026

Caitlyn Jenner@caitlynjenner

143K subs1 videosDec 2020

Nikki DeRoest@nikkideroest

35K subs1 videosJun 2019

Competitor Overlap (56)

Other brands sponsoring the same creators

Most overlapA–Z

Target

2 shared creators

Adobe

1 shared creator

Amazon

1 shared creator

American Express

1 shared creator

Armani Beauty

1 shared creator

Bandai Namco

1 shared creator

Bear Animal Health

1 shared creator

Ben and Jerry's

1 shared creator

Bethesda

1 shared creator

BFGoodrich

1 shared creator

Show 10 moreShow all 56

In Their Network (15)

Creators mentioned by Walmart's sponsored creators — but not sponsored by Walmart themselves

Rosie

Mentioned by 3 of 8 sponsored creators — Caitlyn Jenner, Nikki DeRoest +1 more

Mr. Beast471.0M

Mentioned by 2 of 8 sponsored creators — Joel Haver, Preston

Doctor Mike14.7M

Mentioned by 2 of 8 sponsored creators — Caitlyn Jenner, Vinnie Hacker

Cristiano Ronaldo78.3M

Mentioned by 1 of 8 sponsored creators — Vinnie Hacker

James Charles23.9M

Mentioned by 1 of 8 sponsored creators — TheEllenShow

Ninja23.6M

Mentioned by 1 of 8 sponsored creators — Preston

Jenna Marbles19.4M

Mentioned by 1 of 8 sponsored creators — Moriah Elizabeth

Sean Evans15.3M

Mentioned by 1 of 8 sponsored creators — Vinnie Hacker

Promise Phan8.5M

Mentioned by 1 of 8 sponsored creators — Vivian Tu

Shane Dawson7.6M

Mentioned by 1 of 8 sponsored creators — TheEllenShow

Show 5 more

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