Walmart

Walmart

18 creators
243.8M total reach
236 competitors
Updated 2026-05-08
CompareAll retail

Walmart sponsors 18 YouTube creators including Unspeakable (19.8M), Preston (32.1M), Moriah Elizabeth (10.8M), Your Rich BFF (1.2M), Aphmau (25.0M). Their creator roster spans gaming, crafts, business categories. Walmart shares creators with Target, Amazon, Domino's, and 233 other brands.

Intelligence

Competitor Overlap (236)

TargetTarget
6 shared creatorsCompare
AmazonAmazon
3 shared creatorsCompare
Domino'sDomino's
3 shared creatorsCompare
TikTokTikTok
2 shared creatorsCompare
Meta HorizonMeta Horizon
2 shared creatorsCompare

Potential fits (15)

Walmart doesn't sponsor these creators yet, but their current sponsors mention them

MrBeast
MrBeast
mentioned by Jake Paul, Joel Haver +3
Nick
Nick
mentioned by Aphmau, Jarbo The Hutt +3
jason
jason
mentioned by Aphmau, Joel Haver +3
Gordon Ramsay
Gordon Ramsay
mentioned by Jesser, Nick DiGiovanni +2
Doctor Mike
Doctor Mike
mentioned by Caitlyn Jenner, Jake Paul +2

Sponsored Creators (18)

Data may be incomplete. We're continuously expanding coverage.

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