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Tarte and OUAI rarely overlap — they target different creator pools. Unique sponsorships dominate this comparison.

TarteTarte
OUAIOUAI
3
Only Tarte
2
Shared
4
Only OUAI

Shared creators highlighted · ad read = transcript mention · desc = description link

Tarte5 creators
Zoella
Zoella
10.5M1v
Sephora
Sephora
1.5M1v
Brooke Schofield
Brooke Schofield
226K1vad read
Carly Incontro
Carly Incontro
196K1vad read
Kayla Rose
Kayla Rose
25K1vdesc
OUAI6 creators
Zoella
Zoella
10.5M1v
Michelle Phan
Michelle Phan
8.5M3vdesc
Kandee Johnson
Kandee Johnson
3.6M1vdesc
Sephora
Sephora
1.5M1v
Smokey Glow
Smokey Glow
403K3vdesc
Good Influences
Good Influences
32K1vdesc
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MAC CosmeticsMAC Cosmetics
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AmikaAmika
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Compare OUAI with…

Benefit CosmeticsBenefit Cosmetics
3 shared
Fenty BeautyFenty Beauty
2 shared
Uncommon GoodsUncommon Goods
2 shared

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