Glossier

Beauty

6 creators

39.0M total reach

184 competitors

Updated 2026-01-19

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Glossier sponsors 6 YouTube creators including KATIE JANE HUGHES (72K), Nikki DeRoest (35K), James Charles (23.9M), Zoella (10.5M), Salish Matter (3.7M). Their creator roster spans beauty, lifestyle, entertainment categories. Glossier shares creators with Maybelline, Urban Decay, Dior, and 181 other brands.

Competitor Overlap (184)

Most overlapA–Z

Maybelline

4 shared creatorsCompare

Urban Decay

3 shared creatorsCompare

Dior

3 shared creatorsCompare

Charlotte Tilbury

3 shared creatorsCompare

Bobbi Brown

3 shared creatorsCompare

Show 10 moreShow all 184

Potential fits (15)

Glossier doesn't sponsor these creators yet, but their current sponsors mention them

Doctor Mike

mentioned by James Charles, KATIE JANE HUGHES +1

Charlotte Tilbury Beauty

mentioned by James Charles, Nikki DeRoest +1

JennaMarbles

mentioned by James Charles & Nicol Concilio

Mike Israetel

mentioned by KATIE JANE HUGHES & Nikki DeRoest

MAKEUP BY MARIO

mentioned by James Charles & KATIE JANE HUGHES

Show 10 more

Sponsored Creators (6)

beauty4lifestyle1entertainment1

James Charles

@jamescharles

23.9M1 vidDec 2025

Zoella

@zoella280390

10.5M1 vidJan 2018 – May 2018

Salish Matter

@salishmatter

3.7M1 vidJan 2025

Nicol Concilio

@nicolconcilio

787K1 vidJan 2026

KATIE JANE HUGHES

@katiejanehughes

72K1 vidMar 2025

Nikki DeRoest

@nikkideroest

35K1 vidSep 2018