Maybelline

Beauty

12 creators

50.6M total reach

223 competitors

Updated 2026-03-16

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Maybelline sponsors 12 YouTube creators including Miley Cyrus (20.0M), Whitney Simmons (2.3M), Salish Matter (3.7M), KATIE JANE HUGHES (72K), Lisa Eldridge (2.1M). Their creator roster spans music, fitness, entertainment categories. Maybelline shares creators with Glossier, Rare Beauty, HUDA BEAUTY, and 220 other brands.

Competitor Overlap (223)

Most overlapA–Z

Glossier

4 shared creatorsCompare

Rare Beauty

4 shared creatorsCompare

HUDA BEAUTY

3 shared creatorsCompare

Anastasia Beverly Hills

3 shared creatorsCompare

Haus Labs

3 shared creatorsCompare

Show 10 moreShow all 223

Potential fits (15)

Maybelline doesn't sponsor these creators yet, but their current sponsors mention them

Mike Israetel

mentioned by JennaMarbles, KATIE JANE HUGHES +3

Huda Beauty

mentioned by GLAMZILLA & Whitney Simmons

Chris Klemens

mentioned by JennaMarbles & Miley Cyrus

Charlotte Tilbury Beauty

mentioned by Nikki DeRoest & Whitney Simmons

JUST TRISH PODCAST

mentioned by JennaMarbles & Miley Cyrus

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Sponsored Creators (12)

beauty5entertainment2music1fitness1lifestyle1

BiggestMost videosA–Z

Miley Cyrus

@mileycyrus

20.0M2 vidsSep 2025

JennaMarbles

@jennamarbles

19.4M1 vidMay 2020

Salish Matter

@salishmatter

3.7M1 vidAug 2023 – Jan 2025

Whitney Simmons

@whitneysimmons

2.3M1 vidDec 2025

Lisa Eldridge

@lisaeldridge

2.1M1 vidDec 2025

RAINBOLT

@georainbolt

1.0M1 vidJul 2025

GLAMZILLA

@glamzilla

1.0M1 vidMar 2026

Nicol Concilio

@nicolconcilio

787K1 vidJan 2026

Cassidy Huff

@cassidyhuff

167K1 vidFeb 2026

KATIE JANE HUGHES

@katiejanehughes

72K1 vidApr 2024

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