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Maybelline

Maybelline

Beauty
13 creators
66.1M total reach
230 competitors
Updated 2026-03-16
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Maybelline sponsors 13 YouTube creators including Miley Cyrus (20.0M), Whitney Simmons (2.3M), Salish Matter (4.0M), KATIE JANE HUGHES (72K), Lisa Eldridge (2.1M). Their creator roster spans music, fitness, entertainment categories. Maybelline shares creators with Rare Beauty, Dior, Glossier, and 227 other brands.

Intelligence

Competitor Overlap (230)

Rare BeautyRare Beauty
5 shared creatorsCompare
DiorDior
4 shared creatorsCompare
GlossierGlossier
4 shared creatorsCompare
L'OrealL'Oreal
4 shared creatorsCompare
NYX Professional MakeupNYX Professional Makeup
3 shared creatorsCompare

Potential fits (15)

Maybelline doesn't sponsor these creators yet, but their current sponsors mention them

Mike Israetel
Mike Israetel
mentioned by JennaMarbles, KATIE JANE HUGHES +3
Huda Kattan
Huda Kattan
mentioned by GLAMZILLA, NikkieTutorials +1
James Charles
James Charles
mentioned by JennaMarbles & NikkieTutorials
Kylie Jenner
Kylie Jenner
mentioned by GLAMZILLA & Whitney Simmons
Jaclyn Hill
Jaclyn Hill
mentioned by NikkieTutorials & Whitney Simmons

Sponsored Creators (13)

Data may be incomplete. We're continuously expanding coverage.

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