OUAI

OUAI

6 creators
24.5M total reach
137 competitors
Updated 2026-03-09
CompareAll Beauty

OUAI sponsors 6 YouTube creators including Smokey Glow (403K), Michelle Phan (8.5M), Kandee Johnson (3.6M), Good Influences (32K), Sephora (1.5M). Their creator roster spans beauty, entertainment, lifestyle categories. OUAI shares creators with Benefit Cosmetics, Fenty Beauty, Uncommon Goods, and 134 other brands.

Intelligence

Competitor Overlap (137)

Benefit CosmeticsBenefit Cosmetics
3 shared creatorsCompare
Fenty BeautyFenty Beauty
2 shared creatorsCompare
Uncommon GoodsUncommon Goods
2 shared creatorsCompare
SephoraSephora
2 shared creatorsCompare
BuxomBuxom
2 shared creatorsCompare

Potential fits (15)

OUAI doesn't sponsor these creators yet, but their current sponsors mention them

Doctor Mike
Doctor Mike
mentioned by Michelle Phan, Smokey Glow +1
Mr. Beast
Mr. Beast
mentioned by Michelle Phan & Smokey Glow
James Charles
James Charles
mentioned by Michelle Phan & Smokey Glow
Jeffree Star
Jeffree Star
mentioned by Michelle Phan & Smokey Glow
PewDiePie
PewDiePie
mentioned by Michelle Phan

Sponsored Creators (6)

Data may be incomplete. We're continuously expanding coverage.

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