Which YouTube creators does Ulta sponsor?

Ulta sponsors Smokey Glow, Lexi Hensler on YouTube. Total reach: 5.8M subscribers.

Who are Ulta's competitors in YouTube sponsorships?

Brands that sponsor the same YouTube creators as Ulta include Sephora, Amazon, Beis, Bellesa, Benefit Cosmetics.

Ulta

Beauty

2 creators

5.8M total reach

39 competitors

Updated 2026-03-25

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Ulta sponsors 2 YouTube creators including Smokey Glow (403K), Lexi Hensler (5.4M). Their creator roster spans beauty, entertainment categories. Ulta shares creators with Sephora, Amazon, Beis, and 36 other brands.

Intelligence

Competitor Overlap (39)

Sephora

2 shared creators Compare

Amazon

1 shared creator Compare

Beis

1 shared creator Compare

Bellesa

1 shared creator Compare

Benefit Cosmetics

1 shared creator Compare

Potential fits (15)

Ulta doesn't sponsor these creators yet, but their current sponsors mention them

Mr. Beast

mentioned by Lexi Hensler & Smokey Glow

James Charles

mentioned by Lexi Hensler & Smokey Glow

Jeffree Star

mentioned by Lexi Hensler & Smokey Glow

Doctor Mike

mentioned by Lexi Hensler & Smokey Glow

Sabrina Carpenter

mentioned by Lexi Hensler & Smokey Glow

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Ulta

Competitor Overlap (39)

Potential fits (15)

Sponsored Creators (2)

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